CONTENT STRATEGY FOR SCALING STARTUPS

(+ a second set of eyes and sanity checks for founders and CMOs )

 

Here's what most startups get wrong: content strategy isn't a channel.

It's the backbone.

The thing that makes your email, your social, your website, and your onboarding flow all feel like they came from the same brain.

I've spent 15+ years helping early-stage startups build that backbone — across lean teams, chaotic pivots, and the particular pressure of Series A scrutiny. I've led cross-functional teams of marketers, PMs, designers, and SMEs into something that actually coheres, delivers results, and respects the fact that your customers have 47 other tabs open.

I've worked across industries — with a particular depth in healthcare, where the stakes for getting messaging right are a little higher than most.

Done right, a content strategy doesn't just produce content. It builds a customer journey people actually want to be on — and yes, actually results in an onboarding email someone enjoys reading.

 

SERVICES

I build and scale the infrastructure that your startup team needs to move quickly, make decisions fast, and build a trusted brand. This can include:

Strategic Messaging & Content Systems
High-level messaging frameworks and monthly content tentpoles that guide cohesive storytelling across all touchpoints and platforms, inclusive of web, email, organic social, paid media, Google Business, and more.

Channel Distribution Strategy
Distribution strategy across paid media, email, social, press, web, clinical channels, and customer service channels.

Content Infrastructure Development
Style guides, publishing schedules, playbooks, onboarding docs, and freelancer recommendations.

In addition:

  • Competitive reports

  • Startup infrastructure support

  • Internal communications strategy

  • Internal brand representative with internal and external stakeholders

  • LLM prompt training for junior employees

  • Ad-hoc editing and copy review

 A few of my (very happy) clients


 

Book a 30-minute call

Tell me what you're building. And I’ll tell you how I can help.